Coco Republic Unites The Pacific With Opening Of First Store In North America And Global Brand Campaign
Australian design house Coco Republic has expanded its operations into North America. The brand, synonymous with creating furniture and homewares that dovetail with the antipodean way of living, is poised to deliver its signature style to the US through the opening of its first stateside store, located in Union Square, San Francisco.
Sited in the heart of San Francisco, among the department stores, upscale boutiques, art galleries and salons of Union Square, the nearly 5000-square-metre (53,000-square-feet) showroom offers a dedicated designer experience through its exclusive range of Coco Republic products, modelled off the well- established showrooms in the southern hemisphere.
“During the pandemic, our stores in Australia and New Zealand experienced extraordinary growth, as consumers focused on home turf and made the places where they live even more beautiful,” said Anthony Spon-Smith, Coco Republic’s Creative Director and Vice Chairman. “We are incredibly excited to now be in a position to expand our brand internationally and introduce our products to the California market – a region with which we share a genuine love of indoor-outdoor living.
The Union Square opening coincides with a new collection launch and the unveiling of a global brand campaign that sets its sights on uniting the Pacific. Titled ‘A Golden State of Mind’, the campaign demonstrates the similarities between the Australian and Californian lifestyles, underscored by Coco Republic’s eye for style and sophistication.
Photographed in tandem, in the California desert and on Australia’s east coast, the two locations featured in the campaign amplify Coco Republic’s latest product offering. A key focus of the range is the outdoor category, with dining tables and chairs, occasional chairs and sofas joining the lineup. Standout pieces include the Dune Modular Sofa, Madre Wishbone Live Edge Dining Table, Navagio Outdoor Curved Sofa and the Sardinia Collection.